A quarter end letter to send clients
Last fall I began posting quarter end letters that advisors could adapt for their own use. Many advisors have told me that they have received an outstanding response to the letters they sent as a result.
There are five qualities to an effective client letter.
A good client letter needs to be:
1 Substantive
2 Candid
3 Backed up by facts
4 Clear and easy to read
5 Tailored to each advisor’s personality and views
Below is a template that you can use as a starting point for your own third quarter client letter – summarizing where we’ve been, where we are today and the outlook for the period ahead. Remember, this letter is only designed as a starting point – be sure to take the time to inject it with your own point of view and personality.
September 18, 2009
To my clients
As I write this letter, it’s two weeks from the end of the third quarter in what continues to be a most eventful year for stock markets and the economy.
It’s also one year since the weekend that shook the foundations of Wall Street and of the global financial system – when Lehman Brothers collapsed, Merrill Lynch vanished as an independent entity and AIG was taken over by the U.S. government.
In light of that, I thought it might be worthwhile to briefly summarize where we’ve been this year, where we are today and the prospects for the period ahead – and also to highlight some lessons from last year’s financial collapse.
Where we’ve been
Six months ago, in early March, it truly did feel like the world might be coming to an end – talk of a return to a Great Depression like economy dominated radio, television and newspaper. Understandably, fear was rampant – and stocks responded to these nightmarish scenarios by hitting the lowest levels in years, with financials especially hard hit.
Although no one knew it at the time, that turned out to be the bottom. Since then, we’ve seen the economy move back from the precipice – there is a growing consensus that we’ll return to economic growth in the second half of this year. The Economist recently ran a cover story discussing the extent to which the economic recovery was led by Asia.
As a result, we’ve had a strong recovery in markets – from their bottom in the beginning of March, stock markets are up 50%, retracing a good portion of the losses since last fall.
The second quarter of this year, from March to June, was especially strong – since 1956 the Canadian market has only had three quarters that rose more than this one.
In the meantime, here are six lessons from the last twelve months:
- We were reminded of just how volatile stocks can be.
- And of the importance of true diversification.
- Many investors discovered that they’re less comfortable with risk and volatility in their portfolio than they had believed.
- Investors were also reminded of the need to focus on what they can control – understanding cash needs and thinking through how much risk they can live with to fund those needs.
- In some cases, investors began rethinking retirement plans as a result.
- Finally, we were reminded that in today’s world, we need to expect the unexpected.
Where we are today
A year ago, the market was characterized by rampant optimism. The Canadian market had hit a new high in June of 2008 and any concerns were set aside as minor annoyances.
By contrast, six months ago the market was overwhelmed by absolute pessimism – there was no sign of hope anywhere.
Today, the market is somewhere between those two extremes and many investors can be characterized as extremely nervous.
As a general rule, I think a certain level of healthy anxiety is positive – what gets investors in trouble is an excess of either optimism or pessimism. While today’s mood may be erring on the side of being a bit too pessimistic, I think being cautious in the current market makes sense … provided that prudent caution doesn’t cross the line into panicked inertia.
The good news is that there are still excellent opportunities for investors who are prepared for short term volatility. I spend a lot of time listening to the best market minds and to managers who have lived through multiple cycles. I am reassured that most say that they are still finding very good value – not to the extent that they did earlier this year, but still well ahead of what they would have seen a year ago.
The outlook going forward
In August, Business Week ran a cover story called “The case for optimism.”
The premise was simple: Beyond the issues facing the global economy, there are many underlying positives that give cause for optimism if we look out two and three years and beyond.
There are things happening under the surface that will drive economic growth … and with that economic growth will come growth in stock prices. Examples include the positive impact of technology, the recovering US housing market, the revitalization of economies and the incredible energy from the developing world’s educated youth and emerging middle class
Click here to access all the Business Week stories on The Case for OPTIMISM :
http://www.businessweek.com/magazine/toc/09_34/B4144optimism.htm?chan=magazine+channel_top+stories
And here to view a three minute video with interviews with CEOs of Dow Corning, Eastman Kodak and Intuit.
http://feedroom.businessweek.com/?fr_story=34b1f5ab213d48a160a767c9c6c50d091f6cc7a3
Volatility
Let me close by talking about market volatility.
In 1907, U.S. financier J. Pierpoint Morgan singlehandedly averted a banking panic among U.S. investors.
Later in life, someone asked him his best guess on the direction of markets. His answer: “They will go up and they will go down.”
One hundred years later, that’s still the best answer to someone looking for a short term market forecast. No one can predict market movements in the immediate period ahead – all we can do is understand clearly how much short term volatility we can live with, adjust our portfolios accordingly and stay focused on the horizon as we deal with the rough waters. No one likes volatility … but for most of us it’s the necessary price to arrive at our ultimate destination.
Direction of portfolios
This needs to be customized to each advisor
In the meantime, my team and I are constantly looking for opportunities to realign portfolios to give our clients the best tradeoff between risk and return. Given the current uncertainty and volatility, we are continuing to focus on higher quality companies in both stock and bond portfolios and are maintaining a healthy fixed income weighting, with particular emphasis on quality corporate issues.
Over the past while, I’ve talked to most clients about their portfolios. If I missed you for some reason or you would like to discuss your investments in more detail, I am always delighted to have that conversation.
Thank you for the continued opportunity to work together – remember, my team and I are always here should you have any questions or wish to talk about anything related to your portfolio or your finances.
Name of advisor
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